PKF - Prague Philharmonia measures and evaluates web sales through connection their websites with booking system supplied by Perfect System.
Via Google Tag Manager (GTM), we have set Google Analytics (GA) of Prague Philharmonia the ecommerce and other features such as the searching queries, the number of registrations in the newsletter, bug tracking site or blocking spam robots that can significantly distort the traffic.
Thanks to e-commerce can be traced turnovers of each channel (organic search, paid search, social, emailing etc.) and also from specific campaigns. You can easily find out which performances are the most selling on the web, or what types of customers do you have.
We will be happy to help you with the setting of GTM or to give you more information. Just contact us.